Strategies for Buying Website Traffic
Buying website traffic can be one of the quickest & most lucrative ways you can increase traffic to your site. It is simple. It is fast. It really is efficient. However, you can burn a quick hole in your pocket if you don’t know what you are doing. Listed here are several tips for buying website traffic, including what types of traffic to buy, from where, and how to buy it effectively.
So, what types of traffic should you buy?
There are so many different types of paid traffic out there, but in the finish it all boils down to quality, targeted prospects. Although organic SEO traffic would be ideal, it can take an eternity to get it. Besides, playing the SEO game is definitely not something you should do, especially if you want to start making money as quick as possible. However, if you buy website traffic then you can obtain it instantly – without needing to rely on the almighty Google to deem your website worthy in its presence. It really is for this very reason that buying website traffic has become so popular.
buy targeted traffic Before we go through the most popular types of traffic you can purchase, I want to explain one more thing. The most important phrase you have to remember when it comes to buying traffic is “Return On Investment,” often known as ROI. Buying traffic is a risk, just like any form of advertising. Since you are spending money on the traffic, you need to return a profit. Paid traffic is simply too expensive to use for branding purposes, especially if you’re your small business owner or affiliate marketer. We’ll discuss more on that in a second.
Now, let’s explore a number of the primary sources of paid traffic:
1. Media Buys:
Media buying is centered on knowing your target audience and knowing how to locate them. Most people use media buying to buy banner space online. Although AdWords lets you purchase banners on its AdSense network, there are literally a large number of other alternatives available such as for example ad networks, internet sites, co-registration offers, or my all-time favorite – direct buys. With direct buys, you will find high traffic websites in your niche and choose which ones you need to advertise on. Not merely are they cheaper than other outlets, but you can zero in on your target audience to maximize your conversions.
2. PPC Advertising:
This is by far the most targeted traffic since it originates from highly relevant searches. Folks are actually searching for what you’re offering. Google Adwords, Yahoo Search Marketing, and Facebook will be the top three ppc programs out there that enable you to buy advertising space based on a list of keywords. You have significant amount of control over the traffic that is sent to you through PPC, which is really nice because you can constantly tweak your campaigns to improve your ROI.
Tip: Some advertisers put their company name in the title of their text ad for branding, but if you want to maximize your ROI it’s usually best to concentrate on product name keywords, or whatever else your customers may be searching for.
3. CPV Traffic:
CPV means “cost per view” and although it is fairly cheap, it could be just about the most difficult paid traffic sources to obtain a decent return on. With CPV there aren’t as much targeting options available as other forms of paid traffic and you also usually have to cover per impression as opposed to a CPM (cost per thousand) basis. The traffic is normally delivered as full page ads (pop-unders or pop-overs) to users who have agreed to receive it, usually by installing third party software on their computer, whether knowingly or unknowingly. Despite all of this, CPV traffic can be relatively new and there’s almost no competition, so it’s something that you need to definitely look into.
4. Mobile Advertising:
Mobile marketing is just about the latest trend in advertising since users are spending a lot more time surfing the web on their phones. If you are thinking about giving mobile marketing a go, you should have a look at Google’s AdMob Network. It’s the biggest mobile advertising source yet so when you can tell by the name, it will be really big soon. If you run an offline business, you can even check out text message marketing, that includes a higher response rate than email.